When you start off, it is more than probable that you wont be able to afford expensive advertising. The best way to start then is to use the free advertising websites on the Internet.
To find the free websites, go to www.google.co.za or any search engine and search for free advertising sites, free classifieds, free adverts, free ads, etc. You will find that there are literally thousands of websites that allow you to place free ads on their websites.
It is key that you advertise in the right places. You have to advertise in places where your clients will see your ads. Always make sure that you are advertising in the correct categories.. If you are advertising a Business Opportunity, then place your ad under : Business Opportunities, work from home, business services, etc.
If you are placing ads for stuff for sale, place under : For sale, Products, etc.
Consistent placing of ads is another vital key to effective advertising. I am sure you have heard that a prospective client needs to see your ad at least seven times before they will show an interest in your ad. If you plan to place an ad only once, it will not work as just explained..
It is no good posting your ads on 10 sites once and then expect results. You have to continually keep re-posting your ads. If possible, daily. PERSISTANCE wins all the time!
Once you’ve found places to advertise, it’s then time to create the right ad.
Here is a good tip : AIDA, which stands for Attention, Interest, Desire and Action. Your headline must catch their attention straightaway. This is most important!!! It is what people will see and what will make them read your ad.
Next you must say something to grab their Interest, next their Desire to want to do your business, and finally your link that will lead them to take action.
It is about what your clients need and not about you and your company.
Your will need to test your ads – try a variety of different ads and see which ones really work for you. Try different headlines and content.
Once you have identified the ones that work for you, keep re-posting them regularly so that your ad stays close to the top.
If you’re going to use free advertising to grow your business, make sure you spend the time to find the best places to advertise and create interesting ads that will grab your clients attention and cause them to take action.
